Wildflowers & Weeds

— Jo Malone, Auckland

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In late Summer 2019 Xanthe White Design had the pleasure to work on an installation for London based brand Jo Malone to celebrate the launch of their new perfume range, Wildflowers & Weeds.

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The scent range is inspired by an urban English canal, with rambling flowering weeds popping through cracks of brick and concrete, a sign of natures will to break free. In response to this wonderful concept Xanthe White Design created a living display of cheerful planting, buried amongst rubble.

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Central to the installation, a dinghy run ashore served as an Instagrammable photo prop for event guests.

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We used plants and weeds foraged from the wild and our own gardens, as well as a beautiful array of restios, grasses and blooms such as achillea, asters and rudbeckia, to name but a few.

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Project Details

Key Plants

Achillea, Ammi majus, Anaphalis margaritacea, Aster, Boltonia asteroides, Centaurea cyanus, Chrysanthemum, Dandelion, Erigeron karvinskianus, Eschscholzia californica, Gaura, Helenium 'Butterpat', Nepeta, Nicotiana langsdorffii, Nigella 'Love-in-the-mist', Penstemon, Persicaria, Rudbeckia fulgida, Sedum 'Autumn Joy', Solidago canadensis, Verbena bonariensis, Vinca minor,

Date

2019

Location

Jo Malone
Auckland City
New Zealand

Construction

Xanthe White Design

Photography

Neeve Woodward

Jenny Woo

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