Wildflowers & Weeds
— Jo Malone, Auckland
In late Summer 2019 Xanthe White Design had the pleasure to work on an installation for London based brand Jo Malone to celebrate the launch of their new perfume range, Wildflowers & Weeds.
The scent range is inspired by an urban English canal, with rambling flowering weeds popping through cracks of brick and concrete, a sign of natures will to break free. In response to this wonderful concept Xanthe White Design created a living display of cheerful planting, buried amongst rubble.
Central to the installation, a dinghy run ashore served as an Instagrammable photo prop for event guests.
We used plants and weeds foraged from the wild and our own gardens, as well as a beautiful array of restios, grasses and blooms such as achillea, asters and rudbeckia, to name but a few.
Project Details
Key Plants
Achillea, Ammi majus, Anaphalis margaritacea, Aster, Boltonia asteroides, Centaurea cyanus, Chrysanthemum, Dandelion, Erigeron karvinskianus, Eschscholzia californica, Gaura, Helenium 'Butterpat', Nepeta, Nicotiana langsdorffii, Nigella 'Love-in-the-mist', Penstemon, Persicaria, Rudbeckia fulgida, Sedum 'Autumn Joy', Solidago canadensis, Verbena bonariensis, Vinca minor,
Date
2019
Location
Jo Malone
Auckland City
New Zealand
Construction
Xanthe White Design
Photography
Neeve Woodward
Jenny Woo
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